Competitive Intelligence - Detect Market Pressure in Real Time
Tilect's Competitive Intelligence module runs a live radar that captures more than 10,000 external signals every day - competitor prices, promotions, news, weather, and local events. Each signal is tied to an estimated demand impact rather than delivered as a raw notification, turning market noise into an action feed. In measured deployments, customers reach a median reaction time of about 4.1 hours and around ±0.6% forecast lift.
What competitive intelligence does here
Most monitoring tools give you a feed. Tilect gives you the consequence: each captured signal is scored by its estimated demand impact, so a +5% competitor price move on a high-elasticity SKU surfaces ahead of a +20% move on a low-elasticity one.
What signals it captures
Competitor prices, promotions and end-cap activity, listings and stockouts, news and corporate announcements, weather, and local events. More than 10,000 captured per day, normalized, deduplicated, and linked to your SKU and category taxonomy.
From signal to action
Every signal carries an estimated demand impact, plus threshold-based alerts you configure - a price gap of more than 3%, a new competitor listing in a top category, a stockout on a substitutable SKU. Median reaction time across our customer cohort is about 4.1 hours; the lift on forecast accuracy from incorporating these signals is around ±0.6%.
Plug in your data - or let Tilect capture it
Plug & Play
Integrate the competitor and market data you already collect. Tilect normalizes it, ties it to your taxonomy, and scores demand impact.
Tilect as provider
Tilect captures and aggregates 10,000+ signals per day into one demand-linked dataset, so you don't have to maintain scrapers, vendors, or panels.
How competitive intelligence sharpens forecasting & pricing
Signals feed both the Forecasting models (typical lift ±0.6%) and the Pricing Optimization elasticity engine. The three modules form one decision layer.
Who relies on it most
Promo-heavy and discount-driven categories see the largest lift: Retail & Distribution, Food & Beverage, and Automotive.
Questions, answered.
What is competitive pricing intelligence?
Monitoring external market signals - competitor prices, promotions, news, and local events - and translating them into pricing and demand decisions rather than raw alerts.
How many signals does Tilect track?
More than 10,000 per day, each tied to an estimated demand impact rather than surfaced as a generic alert.
How fast can my team react?
Around 4.1 hours median in measured deployments, including threshold-based alerts (for example a price gap greater than 3%).
Do I need my own competitor data?
No. Tilect can capture and aggregate it for you, or integrate the competitor data you already have.
Is it just a dashboard?
No. Every signal is scored by demand impact and surfaced as an action, with threshold-based alerts and recommended responses.
See it on your own data.
Run an 8-week Proof of Value. Cost is 100% deductible from the annual subscription if signed within 60 days.