AI Pricing & Demand Forecasting for Food & Beverage
Tilect helps food & beverage companies forecast demand per SKU and channel, optimize price and trade promotions, and react to competitor and market signals in real time. Forecasts run at 90–97% accuracy up to six months ahead in measured deployments, and promotion recommendations model halo, cannibalization, and forward-buy effects so campaigns don't erode the base. Tilect is already in use by leading food & beverage players.
The pricing & planning problem in food & beverage
Short shelf life and seasonality make forecast error expensive - overproduce and you write off; underproduce and you lose listings. Heavy trade-promotion calendars create cannibalization and forward-buy. Weather and local events swing demand in ways static planning systems can't see.
The result: trade spend that doesn't lift base, on-shelf availability gaps on promo SKUs, and margin recovery that gets blamed on the consumer rather than on the plan.
What Tilect does for F&B teams
SKU-level demand forecasting
One model per SKU and per channel, with weather and calendar signals built in - both of which matter unusually much in F&B. See Forecasting →
Promotion optimization that protects the base
Halo, cannibalization, and forward-buy modeled by default. Promo recommendations are scored on incremental profit, not on uplift in a vacuum. See Pricing Optimization →
Competitive radar
React to competitor promos and price moves at a median 4.1-hour reaction time. See Competitive Intelligence →
Why weather, calendar, and on-shelf signals are baked in
F&B planners typically have to source and clean these features themselves. Tilect supplies them out of the box - heatwave on the weekend of a soft-drink promo, public holiday two days before a category reset, on-shelf availability data on key SKUs. You bring transactions; we bring the context.
What it looks like in practice
Trade-promo planning ahead of the quarter, seasonal range planning by region, demand-led production scheduling, and margin recovery on slow movers - all driven by the same forecast and the same elasticity model, so commercial, supply, and finance are arguing about the same number.
Is your company a fit?
The Tilect sweet spot in F&B is companies with €75M–€500M+ in revenue (we work from €10M+), a multi-SKU portfolio, and a promotion-heavy commercial calendar. About Tilect →
Questions, answered.
Can Tilect forecast seasonal and weather-driven demand?
Yes - calendar and weather signals are built into the forecasting model. You bring transactions; we bring the context features.
Does it handle trade promotions?
Yes - halo, cannibalization, and forward-buy effects are modeled by default so promo plans are scored on the full basket.
Is it used by other F&B companies?
Yes, Tilect is in use by leading food & beverage players today.
How fast can we react to a competitor promo?
Around 4.1 hours median in measured deployments, with threshold alerts on price gaps and new listings.
See it on your F&B portfolio.
Run an 8-week Proof of Value. Cost is 100% deductible from the annual subscription if signed within 60 days.