Pricing & Promotion Optimization for Brands
Tilect helps brands optimize price and promotions across channels and markets while respecting brand pricing architecture - minimum advertised price, brand ladders, anchor pricing, and cost floors are all constraints in the solver. It forecasts demand per SKU and channel, finds the profit-maximizing price within those rules, and links competitor moves to demand impact. Brands keep control of their architecture while recovering margin.
The pricing problem for brands
Selling through distributors and retailers (B2B2C) means limited price control, channel conflict, and margin leakage on the way to the shelf. Pressure to discount erodes long-term positioning; price increases get pushed back by retail buyers; and the brand team rarely sees the elasticity data needed to defend either move.
Optimization that respects your price architecture
MAP (minimum advertised price), brand ladders, anchor pricing, channel parity, and cost floors are encoded as hard constraints in Tilect's solver. The recommendation engine cannot produce a move that breaks them - by construction.
This is the answer to the objection brand teams always raise first: will the AI break our pricing architecture? No, because the architecture is the boundary, not the variable.
What Tilect does for brand teams
Forecasting per SKU and channel
One model per SKU per channel - DTC, retail, distributor - so each channel's plan is its own number. See Forecasting →
Profit-maximizing price within your guardrails
Per-SKU elasticity refreshed weekly, solved within MAP, ladders, and floors. See Pricing Optimization →
Promotion mechanics modeled honestly
Halo, cannibalization, and forward-buy by default - so a promo on the hero SKU is scored on what it does to the line, not on its own uplift.
Multi-market optimization
Optimal prices across countries simultaneously, with parity rules respected.
Built for the people who own the decision
Pricing managers, category leads, S&OP. Every screen ends in an action - apply, edit, or hand off - and every recommendation is auditable end-to-end, so brand and finance can defend the move to retail buyers and to the board.
Fit & how to start
B2B2C brands with multi-SKU, multi-market portfolios. Standard entry point is an 8-week Proof of Value on a defined line and set of markets. About Tilect →
Questions, answered.
Will Tilect respect our MAP and brand ladders?
Yes. MAP, brand ladders, anchor pricing, and cost floors are hard constraints in the optimization solver, not suggestions.
Can it optimize across multiple sales channels?
Yes - models run per SKU and per channel, so DTC, retail, and distributor pricing are handled distinctly.
Does it work for B2B2C brands selling through retailers?
Yes; B2B2C brands are a primary Tilect segment alongside automotive, F&B, and retail.
Will it push us to discount more?
No. Tilect optimizes for profit, often recommending price increases where volume holds rather than reflex discounts.
See it on your brand portfolio.
Run an 8-week Proof of Value. Cost is 100% deductible from the annual subscription if signed within 60 days.