Pricing Intelligence for Automotive OEMs & Distributors
Tilect brings automotive-grade pricing intelligence to OEMs and distributors: forecasting volume per model and channel, optimizing discounts and corridors across markets, and tracking competitive moves in real time. It was founded by Joao Santos, who built the AI pricing engine responsible for over €30 billion a year in revenue at BMW. In an illustrative scenario, tightening discounts on 300 mid-range vehicles added four points of margin, worth about €456,000.
The discounting problem in automotive
Over-discounting destroys margin and quietly resets the reference price for the next sales cycle. Discount levels vary by market, channel, and dealer; planning cycles are long; and the gap between list price and transaction price is rarely modeled with the same rigor as the production plan.
The result: corridors that slip year on year, dealer incentives that aren't paying back, and a transaction price that no one can fully explain after the fact.
Built by people who've done this at scale
Tilect's founder Joao Santos previously built the AI pricing engine at BMW, where it is responsible for over €30 billion a year in revenue. The platform is grounded in the same modeling principles, ported to a product any OEM or distributor can deploy without an in-house quant team.
Affiliations: BMW Group, TU Munich, NVIDIA Inception Program. See About Tilect →
What Tilect does for automotive teams
Multi-market discount optimization
Optimal discounts across countries simultaneously, within corridor rules, MAP, and cost floors.
Volume forecasting per model & channel
One model per vehicle line and per channel; confidence bands at every horizon up to six months.
Competitive radar
Real-time tracking of competitor list prices, incentives, and finance offers, tied to estimated demand impact.
+4 points of margin on a mid-range line
Illustrative scenario. 300 mid-range vehicles at roughly €38,000 each. Discounts tightened from 20%→16% in Germany and 25%→21% in the UK, with volume defended by competitive and elasticity signals. Result: +4 points of margin, worth approximately €456,000 on that cohort.
Numbers are illustrative, not guaranteed; realized lift depends on mix, elasticity, and competitive context.
Where it fits: OEMs and distributors
Multi-market OEMs and distributors with discount-driven commercial models. Standard entry point is an 8-week Proof of Value on a defined model line and set of markets. About Tilect →
Questions, answered.
Who built Tilect's automotive pricing capability?
Founder Joao Santos built the AI pricing engine responsible for over €30 billion a year in revenue at BMW. The team carries that automotive pricing pedigree directly into Tilect.
Can it optimize discounts across countries?
Yes - Tilect finds optimal discounts across markets simultaneously, within guardrails such as cost floors, MAP, and corridor rules.
How much margin can discount optimization recover?
In an illustrative mid-range scenario, about four points of margin (roughly €456,000 on 300 vehicles). Typical incremental profit across the platform is 1–5%.
Does it forecast volume per model?
Yes - one model per vehicle line and per channel, with confidence bands at every horizon up to six months.
See it on your model line.
Run an 8-week Proof of Value. Cost is 100% deductible from the annual subscription if signed within 60 days.