AI Pricing for Companies Who Price for a Living
Tilect is an AI-powered pricing platform that helps companies forecast sales, optimize prices and promotions, and react to competitive pressure - in one decision layer. It was founded by Joao Santos, formerly of BMW AI, where he built an AI pricing engine covering over €30 billion a year in revenue. Tilect operates from Porto, Portugal and Heilbronn, Germany, serving clients across Europe in automotive, brands, food & beverage, and retail.
What Tilect does
Three modules - Forecasting, Pricing & Promotions, and Competitive Intelligence - running on one decision layer. Demand is modeled as the interaction of sales volume, price, and competitive pressure. Tilect is the only platform that combines all three models together in a simple and lightweight approach.
The AI pricing platform for companies who price for a living.
Why Tilect exists
Pricing is complex and roughly 70% of companies still price with spreadsheets and cost-plus rules. The other 30% sit on legacy enterprise platforms that cost up to M€/year and take six to twenty-four months to deploy. Both groups leave significant margin on the table.
Tilect delivers advanced, demand-aware pricing at roughly 90% less cost than legacy platforms, productive in days rather than quarters.
Who built it
Ex-BMW AI. Built the AI pricing engine covering over €30B/yr in revenue.
Ex-Critical Manufacturing. MES and mathematical modelling at industrial scale.
Ex-Contextual, BI4All. International enterprise B2B sales.
Ex-Schneider Electric. CoreAngels Lisbon.
Who Tilect is for
Companies from €10M+ in revenue, with a sweet spot of €75M–€500M+. Today: Automotive, Brands, Food & Beverage, and Retail & Distribution.
How engagements work
The standard entry point is an 8-week Proof of Value: defined scope, defined success criteria, real data, real recommendations. The cost of the PoV is 100% deductible from the annual subscription if signed within 60 days.
Data, security & hosting
Single-tenant cloud by default; on-prem deployment available. GDPR-resident in the EU. Customer data is never reused outside the client's scope and is segregated at the tenant level.
Questions, answered.
What is Tilect?
Tilect is an AI pricing platform that combines forecasting, pricing & promotion optimization, and competitive intelligence in one decision layer.
Who founded Tilect?
Joao Santos and Simao Sousa. Joao, ex-BMW AI, built the AI pricing engine responsible for over €30 billion a year in revenue across +20 countries. Simao, ex-Critical Manufacturing, where he was responsible for the MES and mathematical modelling at industrial scale.
Where is Tilect based?
Porto, Portugal and Heilbronn, Germany, serving clients mostly across Europe.
What industries does Tilect serve?
Automotive OEMs & distributors, brands (B2B2C), food & beverage, and retail & distribution.
How does Tilect compare to traditional pricing software?
Tilect delivers advanced pricing at around 90% less cost than legacy platforms and is productive in days, rather than 6–24 months.
Is Tilect GDPR-compliant?
Yes - single-tenant cloud, GDPR-resident in the EU, with on-prem deployment available. Customer data is never reused outside the client's scope.
Talk to the team.
Book a 30-minute working session. We'll walk you through the platform on a portfolio that looks like yours.